Marketing Management Study Material Notes | Syllabus, Reference Books and Important Questions

Marketing Management Study Material Notes: Marketing Management is an important subject which focuses on how, when and where the resources of a company shall be spent. The subject is an important part of various commerce courses which focus on business and its administration. Students can refer to the Big Data Lecture Notes For CSE as per the latest and updated syllabus from this article.

Marketing Management Study Material PDF is of incredible importance to every student, be it Commerce or Business Administration, whether it is for the Undergraduate or Postgraduate course.

Below, we have provided several resources for Marketing Management Study Materials:

• Introduction to Marketing Management Study Material PDF
• Marketing Management Reference Books
• Marketing Management Curriculum
• List of Marketing Management Important Questions
• FAQs about Marketing Management
• Conclusion

Introduction to Marketing Management Study Material PDF

Marketing Management is what we get when we take the managerial applications of the field of marketing and make it into a subject of study. As a subject, Marketing Management has a lot of scope, because every firm or independent and individual business person needs to market their products or services. Here’s where graduates who have studied Marketing Management come in, to help businesses and other organisations grow and get better through the appropriate marketing techniques and tricks.

Now that we have explained the importance of Marketing Management as a subject, take a look at the following Marketing Management Study Materials PDFs for your reference.

• Notes on Marketing
• Marketing Management – MM Study Materials PDF FREE
• Lecture Notes Marketing Management
• Marketing Lecture Notes
• Lecture Notes for Marketing Management
• Marketing Management Lecture Notes Study Material Online
• Course Material on Marketing Management

MBA and M.Com Marketing Management Study Material PDF – Free Download

Every organisation has its set of objectives and goals it sets out for itself and the appropriate marketing strategy helps in its accomplishment of the same. This is where the discipline of Marketing Management comes in – to study the product being sold, create an appropriate market price for the product, and to figure out the best way possible to conceptualise, promote and distribute the product in order to not only gain maximum profits but also to satisfy the organisation’s needs and objectives.

As you may know, managerial positions in companies encompass these requirements as mentioned earlier. A marketing manager carries these specifications forward by inculcating it into the advertising and marketing sphere of the organisation.

Listed below are the basic principles of Marketing Management; these are also called the 7Ps of Marketing.

1. Product
2. Price
3. Packaging
4. Place
5. Positioning
6. Promotion
7. People

The following are some of the roles that Marketing Management Study Material PDF notes are useful for.

• Product management
• Digital marketing management
• Marketing manager
• Marketing director
• Brand marketing manager
• Marketing specialist

Further below, there are several resources we have provided for you as a student to make use of while studying Marketing Management.

Marketing Management Reference Books

• Marketing Management, the 15th Edition, written by Philip Kotler and Kevin Lane Keller
• Marketing Management: A Financial Emphasis, written by R.K. Chatterjee
• Marketing Management: Concepts, Cases, Challenges and Trends, by M. Govindarajan
• Market-Based Management, the 6th Edition, written by Roger Best
• A Framework for Marketing Management, written by Philip Kotler and Kevin Keller
• Basics of Marketing Management: Theory and Practise, written by Dr. R.B. Rudani
• Strategic Marketing Management: Text and Cases, written by S.I. Gupta
• Marketing Management: A South Asian Perspective, written by Philip Kotler, Kevin Keller, Abraham Koshy and Mithileshwar Jha
• Fundamentals of Marketing, written by Etzel Stanton
• Marketing Management: An Emerging Perspective, written by Ramavtar Singh Tomar and Rahul Pratap Singh Kaurav
• The Simple Side of Marketing Management, written by Jan Pieterse
• Strategic Marketing Management, written by Alexander Chernev
• Marketing Management: A Decision-making Approach, written by Pingali Venugopal
• Marketing Management (Text and Cases in the Indian Context), written by Dr. K. Karunakaram

Marketing Management Curriculum

The Marketing Management curriculum is fairly simple and is divided into a total of five units over the course of the semester. The Marketing Management curriculum aims to facilitate students’ understanding of how the area of marketing functions. It also looks into the methods and applications of decision making under market constraints.

The unit-wise and topic-wise breakdown of the Marketing Management curriculum is as follows.

Unit	Topics
Unit I: Introduction & Market Analysis and Selection	Concept, nature, scope and importance of marketing Marketing concept and its evolution Marketing mix Overview of strategic marketing planning Marketing environment: macro/micro components and their impacts on marketing decisions Market segmentation and positioning Buyer behaviour Consumer vs organisational buyers Consumer decision-making process
Unit II: Product & Pricing Decisions	Concept of a product Classification of products Major product decisions Product line and mix Branding Packaging and labelling Product life cycle Strategic implications New product development Consumer adoption process Factors affecting price determination Pricing policies and strategies Discounts and rebates
Unit III: Distribution Channels, Physical Distribution Decisions & Promotion Decisions	Nature, functions and types of distribution channels Distribution channel intermediaries Channel management decisions Retailing and wholesaling Communication process Promotion mix Advertising Personal selling Sales promotion Publicity PR Determining advertising budgets Copy design and testing Media selection Advertising effectiveness Sales promotion Tools and techniques
Unit IV: Marketing Research, Organisation and Control	Meaning and scope of market research Marketing research process Organising and controlling marketing operations
Unit V: Issues and Developments in Marketing	Social, ethical and legal aspects of marketing Marketing of services International marketing Green marketing Cyber marketing Relationship marketing Other developments in marketing

List of Marketing Management Important Questions

For a student of Marketing Management, the list of Marketing Management important questions hold high value. These important questions allow a student to prepare for every kind of question that can be expected in a question paper for the subject. We understand the necessity in a student’s life for Marketing Management important questions, thus we have provided a list below of the same.

• Distinguish between the selling concept and the marketing concept of marketing management philosophy based upon the main focus.
• Aarti is a pencil manufacturer and she has decided to improve her product to reach profit maximisation.
• In order to do this, she has added an eraser at the back of the pencil’s existing design. Answer the following questions based on Aarti’s scenario:
• Which marketing philosophy has Aarti used here?
• Explain this philosophy on the basis of Main Focus as well as Means and Ends.
• Explain the following functions of marketing:
• Marketing planning
• Gathering and analysing market information
• Customer support services
• Product design and development
• Explain the selling concept of marketing.
• State and explain any three objectives of marketing management.
• What is the product concept of marketing?
• What is the role of marketing in a firm or organisation?
• On the basis of Main Focus, state and explain the differences between selling concept and market concept philosophies.
• Why is marketing called a social process?
• How did Philip Kotler define marketing management?

FAQ’s about Marketing Management Study Material Notes

Question 1.
What is the relevance of Marketing Management?

Answer: 
Marketing Management looks at acquiring a company’s target of keeping the faith in their customers as well as growing the customer base by delivering a fabulous product and by having marketed it well. The relevance of the discipline lies in the consumer as well as the firm. This is because the discipline continually looks for better ways to make products more attractive to the consumer. In turn, this not only brings higher levels of consumer satisfaction but also, in the process, increases the firm’s profits and success.

Question 2.
Who is best known for providing inputs in the discipline of Marketing Management?

Answer: 
In the discipline of Marketing Management, Philip Kotler has provided the most inputs. He has not only produced several editions of several books but has also provided the most commonly used definition for Marketing Management. Alongside Kotler, Kevin Keller has also provided a lot of valuable inputs to the discipline of Marketing Management. Kotler and Keller have together written manifold books around the discipline of Marketing Management, a few of which have been listed in the above section about Marketing Management reference books.

Question 3.
What are the seven Ps which hold relevance in Marketing Management?

Answer: 
In Marketing Management Study, there are seven Ps which are the principles of the subject. These 7 Ps are incredibly important for understanding the discipline in the way that it is meant to be understood. These seven Ps have been listed for you as follows.

• Price
• Product
• People
• Packaging
• Place
• Positioning
• Promotion

Question 4.
Where can I find good Marketing Management Study Material PDF notes?

Answer: 
We have provided the best Marketing Management Study Material PDF notes for you in the article above. Along with the same, we have also provided some great Marketing Management reference books, the simple Marketing Management curriculum and also a list of Marketing Management important questions.

Conclusion

We have provided you with a list of Marketing Management important questions, a list of some great reference books for Marketing Management, and also a breakdown of the Marketing Management curriculum. These are all for your better understanding of the subject and we assure you that these resources will help you in the way we hope they would.